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How to Give a Great, Personalised SaaS Demo That Focuses on the Prospect’s Needs
Most SaaS demos fail because they focus on features, not outcomes. If your deals die after the demo, you’re likely giving a feature tour — common among technical founders. The fix? Tell one clear “before and after” story using the 5ATE method: Educate, Articulate, Demonstrate, Quantitate, Formulate. Show what changes for your buyer, not just what your product does. Stop showing features. Start showing outcomes.
Gavin Tye
Oct 314 min read
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